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Sustainable Business
Extended Services for Publishers
"Idea Packs" help teans develop dynamic new products to support your promotional efforts. You can contract with providers directly or refer to your creative teams to enhance your product innovation or marketing strategy.
The publishing world is changing rapidly -- moving toward more multimedia such as podcasting, multimedia presentations, downloadable video clips, audio clips, and animations. Some of the new media such as PDFs (by Adobe) make downloadable files interactive with forms and embedded multimedia clips.
These techniques are very technical and usually require a significant amount of time to develop and market, even by experts. Select your technology for low-end whiz bangs and you will save money, save headaches, and usually get better reception from your prospects because very few people are ready for the "bleeding edge" of technology innovations. You can usually "give it a year" before adopting new formats and new tech-heavy message methods.
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