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Overture offers commercial search services on the Internet Overture offers a full suite of Internet search products and search-related services. In 1998, the company launched its Pay-For-Performance search service to enable advertisers to bid for search result placement on specific keywords relevant to their businesses

Overture is a changing entity...having been bought by a major search engine company. But if you can still find their "toolchest" for advertisers, you'll be able to put your keywords to work for you as you optimize your website and blog copy.

By researching and focusing your attention on specific keywords that your prospects and clients look for, you will cut through the clutter of millions of website pages that compete with your web presence.

Web optimization is a key Internet strategy that our SoCalNature BizDev members learn to manage as part of their outreach and marketing functions.