Authors and self-publishers create new revenue streams with new media streams
Organizations and experts can market their information and insights in a number of ways. By turning ideas into tangible products, you can develop an additional revenue stream from back-of-the-room sales of products, and volunteers or senior managers who want to pass on experience and wisdom, can do so as an author who creates a book, audiobook, video or website created with ideas, words, pictures -- and heart!
It's most effective to match the book in your heart (or your organization's heart) to the niche marketplace that wants to learn from your story. And don't we NEED good stories today! Real stories. Stories of solid information and experience -- stories that provide hope and encouragement.
People hunger for practical products (including books, cards, comics, toys, games, presentations, etc) with specific information for coworkers and neighbors. And of course, there's also an ongoing need for the high energy story -- the occasional blockbuster that warms the cockles of the American entrepreneurial heart!
Both independent publishers and corporate employees can fine tune their outreach strategies with new product development to showcase their work with integrity and appropriate scope to reach your best audience.
Outreach has evolved from the days of limited choice. Today, people get their information from the "media of the day". This month it's podcasting. Next it could be satellite radio. Then who know what.
The old formats don't go away -- they just get installed in a particular generation of users regular habits. Email is for those over 30. Text messaging is the media taking hold in the teens of today.
By repurposing your message in new media, with slight twists in vocabulary and imagery, you can keep your message fresh and appealing. You can relate.