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MCH mailing list databases

Direct mail is still one of the major ways of communicating with customers and prospects -- especially business-to-business. Through the use of postcards, newsletters, and compelling business case studies, the traditional "junk mail" perception can be changed into a valuable channel of communications.

Mailing houses can offer a variety of services in addition to providing labels. They can help you identify niches, help you test small samples of a list, and suggest additional marketing avenues.

One such specialized mailing house is MCH.

MCH offers response-driven mailing list databases including schools, districts, and childcare centers, and new mailiing lists are being added -- such as City Government Administrators.

MCH provides free analysis and list recommendation services, including its ESP(tm) Customer Database Profile. MCH lists are continuously updated, primarily through telephone surveys. The MCH Response Lab(tm) also provides response-driven data processing services designed to help its clients increase their response rates.