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Online survey tools to refine your communication strategy

Surveys can provide a communications designer or program planner with very valuable feedback from community members or even people who DON'T use your services. Today's online survey sites make this process accessible and fairly easy. is one of the most widely used survey tools. This site allows you to select your question, provide potential answers and publicize the survey to your intended audience.

Zoomerang online survey tool. Create and send surveys online. Get real time answers to your questions. zTelligence is an online solution for capturing and reporting market and relationship data across an entire organization.

Whichever survey tool you use, think through how you will use the information before you start asking questions. Fewer questions are more useful than too many questions. Not only does the survey respondent get tired or distracted after several questions, but managing the data can become a burden that gets bogged down if you ask too many questions.

Data accumulates quickly and it takes a pro to finetune complex analysis. Simple surveys can help you with day to day design tasks and professional statisticians can help you with surveys that define long term strategic decisions.