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Marketing professionals help with ideas and strategy

Founded in 2000, is an online publishing company based in Los Angeles, California that provides both strategic and tactical post-MBA marketing know-how to Internet and offline marketing professionals in medium and large corporations, through a combination of provocative articles and commentary.

Marketing know-how from professionals and professors. Articles, newsletter, online seminars, reader exchanges on marketing, branding, product management and business strategy.

The Forum has some interesting discussions. A recent discussion was how a maritime musuem could approach corporations in the oil and gas industry for sponsorships with a win-win approach.

While this site is targeted to advanced marketing professionals, they offer wonderful marketing insights for nature organizations of all sizes. Marketing is marketing -- we all have to deal with telling prospects our story, delivering value for dollars, and providing quality customer service.

We operate in such a complex business and social environment that creative crossovers can make a big difference in getting attention and delivering quality products and services. Marketing can help with that challenge.