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The Natural Marketing Institute

The Natural Marketing Institute NMI is a strategic consulting, market research, and business development company specializing in the health and wellness marketplace. Their capabilities focus on the well-being of people and products, and the environmentally and socially responsible sustainability of the planet.

The Natural Marketing Institute focuses on a niche of consumers with over $200 billion in goods and services. Combined with unprecedented growth, the world of health, wellness and sustainability is impacting every aspect of consumers' lives.

NMI offers proprietary research tools such as

  • Health and Wellness Trends Database (HWTD)
  • Lifestyles of Health & Sustainability (LOHAS) Database
  • HealthBeat Interactive (HBI) Monthly Omnibus
  • Segmentation Screener/Algorithm
  • Product Attribute Trend Identifier (PATI)
  • Consumer Target Optimizer!
  • Brand Equity Tracker (BET)

NMI assists a range of Fortune 500 and start-up companies across many types of industries, such as consumer packaged goods companies, retailers, nutritional ingredient suppliers, pharmaceutical companies, government, academia, associations, financial institutions and service organizations.