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"A writer is someone who can make a riddle out of an answer." - Karl Krauss

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Carolyn Allen's Presentation Topics

Presentations can be tailored from 20-minute overviews to half-day seminars or full-day in-house workshops.

Contact Carolyn to discuss your goals and your event plan. 310-827-2510

Title: "The Mischievous Apple -- Nature's Innovation Masterpiece"

Light-hearted Dinner Presentation

Present a compelling case for Innovation. Small businesses, especially SOHO, professionals, consultants and authors need to maximize their innovation and creative strategies. When they learn the SEVEN STEPS of Active Innovation Management, they can save time, create produt lines out of a single product, and help their clients reach their goals faster, better and with more enthusiasm. This 20-30 minute presentation is for groups with small business owners and manages who want to turn their expertise and ideas into marketable products and services.

Recent Speaking Engagements

"How to Publish Your Natural Science Illustrations in Innovative Ways"
Science Illustrators of Southern California -- Los Angeles, CA

"The Power of Publishers United"
Publishers Association of Los Angeles

"Dinner and a Plan: Innovation for Small Business"
Seminar Series -- Los Angeles, CA

"Story, Innovation tool for Managers"
Business Presentation -- Women In Management -- Torrance, CA

"Are Sideline Products an Option for Your Books?"
Moderator -- Publishers Association of Los Angeles -- Santa Monica, CA

Title: "Target Your Goal with Active Innovation Management"

Turn Ideas Into Market-Smart Products and Services

Innovation is the lifeblood of business growth and profitability in today's competitive global environment. Small businesses are pressed to excell at innovation of business structure as well as an ongoing flow of creative product and services to meet their clients' needs. This seminar is for small business owners and manages who want to grow their product lines, attract new market niches, and sharpen their internal processes such as customer service and Internet marketing.

Learn how to identify fertile ideas in your team and combine them for breakthrough strategies, products, services and systems to help you meet your goals...and your clients'. The 7-step "Active Innovation Management" system is explained and supported with handouts including checklists, spreadsheets, questionaires for research, and a link list of more resources.

You will learn how to:

  • Design your in-house idea management system for targeted results
  • Create a list of solutions-oriented products and services
  • Evaluate and prioritize product ideas
  • Delegate ideas to the best "innovation champion"
  • Scale products to the potential market size
  • Develop supporting services and products to expand your per-sale potential

Title: "Idea Packaging"

Growing Ideas Into Profitable Products and Services

Product development is the lifeblood of business growth and profitability in today's competitive environment. "Idea Packaging" provides a cost effective way for information providers to repurpose their knowledge and information in multiple products and services.

Learn how to create products that snuggle into a company's mission using "idea packaging" that goes beyond brainstorming and is tailored specifically to the information industry -- consultants, authors, professionals and specialty manufacturers. Apply product development techniques that make sense in the ever-evolving world of ideas and information.

This session includes a step-by-step checklist in how to begin creating your own products and services that maximize current content.

The topics include:

  • Turning your ideas into solutions
  • Defining value of intellectual property
  • Creating products that meet the needs of prospects vs. customers
  • Designing your product line to meet marketing goals
You will learn how to:

  • Create a list of solutions-oriented products and services
  • Produce new information products
  • Repurpose content into new products
  • Scale products to the potential market size
  • Locate the best vendors for your products

Title: "Beyond Books"

Idea Packaging -- Sideline Products for More Profitable Publishing

Sideline products has become the hottest way to repurpose book content to increase the average sale, as well as appeal to a broader market of customers. Both marketing communications products and profit-center products and services deliver your marketing message directly to individuals.

Learn how to collect ideas into a portfolio of product options, evaluate them for marketing potential, and find sources to produce them cost effectively.

This workshop takes you step-by-step through the process of turning a creative concept into an effective line of strategic products and services that benefit both the publisher and the author. Learn to use product design to make an emotional impact on each individual.

Topics include:

  • Turning your books into solutions
  • Defining product line potential of intellectual property
  • Creating products that meet the diverse needs of prospects vs. customers
  • Designing your product line to expand marketing potential

You will learn how to:

  • Create a list of solutions-oriented products and services based on a book
  • Produce new information products using today¬ís best technologies
  • Repurpose content into new products and services
  • Scale product lines up to reach larger potential markets
  • Locate the best vendors for your sideline and marcom products

    Handout:

  • Categories of Sideline Products
  • Thinking techniques: Brainstorming, Lateral thinking, Scientific

Title: "The Power of Idea Packaging"

Planning and Designing Information Products That Work

Many companies want to establish an ongoing product development program, but don't know how to maintain creative momentum to grow their average sale per customer, their backlist of products, or add new services.

This session describes how to gather market-driven needs and turn them into marketable intellectual property. Learn to use "idea packaging" -- product planning and design techniques to understand your audience and meet their needs -- profitably!

  • Looking at products through the customer's eyes
  • Using "idea packaging" tools to deliver compelling messages
  • Adding marketing communications power to marketing, sales, and customer service
  • Integrating current intellectual property into new profit centers