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"The act of putting pen to paper encourages pause for thought, this in turn makes us think more deeply about life, which helps us regain our equilibrium." - Norbet Platt

"A writer is someone who can make a riddle out of an answer." - Karl Krauss

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Book Packaging - the Power of Intellectual Property

innovation management, sideline products, book author products You know that the joy of writing a book is just the first step in a successful creative journey. Right?

After the Eureka! idea comes the research, the design of the project, evaluation of the manuscript...and production. Whether production is a proposal and manuscript to submit to a traditional publisher, or the business plan that includes self publishing, "book packaging' offers many helpful tips in turning your idea into a book. Here are a few tips.

Authors are responsible for more than putting words on a page. They are required by the publisher to know the market and creatively tailor their books to specific markets.

But it doesn't end there!

Authors are also responsible for locating promotion and marketing opportunities for their particular topic.

And authors are responsible for their own career development --and it's well known that authoring a book can enhance one's credibility significantly.

Here's an idea -- after you have done all the research for your fiction or nonfiction book, all the writing, all the thinking...why not expand your income potential by pouring your hard earned content into additional products? Products you can sell when you promote your book at bookstores, specialty stores, festivals...and family reunions!

Sideline, or supplementary, products can be very powerful and profitable.

Products beyond your book can help you develop expertise and visibility by developing a 'brand' -- and establish your reputation as a thought-leader.

Some of the sideline products that can be used for promotion, tools and educational gifts include:

  • Booklets
  • Posters and Mini-posters
  • Boxes...containers in a variety of media for small items
  • Patterns and templates
  • Kits to shortcut creation of successful projects
  • Calendars
  • Music or audio book
  • Toys -- fun for all ages
There are thousands of ideas...the key to success is to think from your readers' perspective and discover their frustration. Then turn their frustration into success with your products!