American Film Market
To see some intriguing ideas on new advertising "vehicles" take a look at what the film industry does. The American Film Market lists the following advertising/promotional opportunities. Maybe you can use these ideas in our own business promotion.
Atrium Banners - hang a banner over the railing into a lobby
Trailers that run on a TV in the Lounge or in a Shuttle bus
Welcome Bags -- oh well, old hat, but it makes an impression!
Welcome Bag Inserts
Elevator Banners - place in high traffic elevators
Shutle bus billboards -- especially great for conventions
I LOVE THIS ONE: Staircase Signage with strips of your ad on the riser of EVERY STEP
Floor Mat Signage
I once project managed a promotional job for grocery store placement of footsteps with a promo message on each one...leading to the company's display, of course. It worked great! I see these occasionally in retail stores...but they could work just as well on a sidewalk through a nature center, or on city sidewalks leading to your front door.
Marketing outreach is about taking your message to places people both expect to see those messages -- such as flyer racks -- and to places they are (pleasantly) surprised to find an appropriate message that will help them enjoy their experience more, or solve a problem they want to solve.
Creative signage doesn't have to be permanent -- it can change with the seasons, change with your programs, or change locations with your visitors!