Identity and Logos Create a Sense of Belonging
We are visual critters. We use our eyes for sensing our location, recognizing one another, spotting danger, and appreciating beauty. We recognize color, size, structure, texture and of course, language.
Vision is a powerful part of organizational communciations, as well.
Planning for Program Success
Logos are traditional cornerstones of a group’s identity and unity. Using a good logo is like watering the seed you plant! First comes the unique elements that will tell your story visually. Then comes growth and implementation throughout your marketing materials, your programs and your community.
A good logo designer helps you identify your lifeblood and wrap that pulse into your logo. A designer also helps you design for the myriad of applications your logo will need to withstand – print, Internet, t-shirts, business cards, trucks, balloons – today’s logo is not your daddy’s logo!
Design for Impact
By reviewing your marketing plans, a design team helps you strategize for identiy with more than a logo. Taglines, colors, reproduction methods, and identity guidelines are all powerful tools in your identity program. Collaboration between the designer and frontline service providers can make this identity quest an exciting adventure and a timeless treasure.
Production Management for Cost Effectiveness
Effective process is the bedrock of cost effective design. A good design keeps it simple! Intricacies cause many headaches as you convert artwork from one format to another, as you enlarge and reduce the design, as you apply it to digital, silkscreen, to offset and web printing. Every conversion takes time, and the more intricate your logo, the more it will cost you in dollars, time and aggravation.
Outreach Strategies for Results
When you embed your identity into your programs, you build impact with every word spoken, every brochure printed, every sign manufactured and every stepping stone. Thematic communication is at the heart of successful identity management.
Take Your Next Step to Reduce Stress and Increase Smiles!
When you start your marketing or business planning for the coming year or phase of your organization, be sure to include your identity team -- designer, sales manager, and program provider. By periodically refreshing your logo and themes, but not totally changing your identity, you maintain your momentum and transition from an outdated image to a sparkling identity that keeps pace with your organizational growth as well as social changes.
A good starting point to think about logo updating is to look at some of the most highly regarded businesses or organizations in your market niche. Explore their websites to see the many ways their logo is used. Observe the colors used. Think about how the different logos and site designs affect you emotionally and how you understand their mission. Are they cohesive? Once you see several samples, you can better think through what your organization need to say visually and thematically.