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Young Adult | Generation Y marketing
Sunshine By Design Books & Cupa Sunshine

"The act of putting pen to paper encourages pause for thought, this in turn makes us think more deeply about life, which helps us regain our equilibrium." - Norbet Platt

"A writer is someone who can make a riddle out of an answer." - Karl Krauss

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Favorite Quotations

"Everything has been said before, but since nobody listens, we have to keep going back and begin again."

Andre Gide
"You were born an individual, don't die a copy!"
unknown individual
Good communication is as stimulating as black coffee, and just as hard to sleep after.
Anne Morrow Lindbergh
Executives consistently rate communications among themselves as their principal area of difficulty.
Robert Lefton
It takes two to speak the truth -- one to speak and another to hear.
Henry David Thoreau
The key for making information understandable is to get it through the noise level.
Dick Brass
it is imperative for corporations to train employees to convert data into information.
Patricia Galagan
More new information has been produced in the last 30 years than in the previous 5000.
Peter Large
He who lies on the ground cannot fail.
Yiddish Proverb
You learn balance by losing it.
New information is created by the connections made by the receiver in the radio of the mind.
It is the spectrum, not the color, that makes a color worth having, and it is the cycle, not the instant, that makes the day worth living.
The way we make sense out of raw data is to compare and contrast, to understand differences.
Gregory Bateson
Make your friends your teachers and mingle the pleasures of conversation with the advantages of instruction.
Baltasar Gracian
Everybody experiences far more than he understands. Yet it is experience, rather than understanding that influences behavior.
Marshall McLuhan
People remember 90% of what they do, 75% of what they say and 10% of what they hear.
Harpers Index
Under the guise of play, new forms of behavior can be invented with impunity and thus it becomes an inspiration to innovation.
Jeremy Campbell
Most things are easy to learn, but hard to master.
William Scarborough
Things that seem so obvious to us today were brilliant insights at some point in time.
John Scully
Storytelling is another way of putting information in context and giving you the golden glow of memory.
Altert Einstein once said that his most original ideas came to him in mental pictures, not in words or numbers.
If you want to be creative, you have to be able to suppress your internal critics for at least one minute.
Marvin Minsky
When you are courting a nice girl an hour seems like a second. When you sit on a red-hot cinder a second seems like as hour. That's relativity.
Albert Einstein
There are many things in life that will catch your eye, but only a few that will catch your heart. Pursue those...
"It is amazing how complete is the delusion that beauty is goodness."
Leo Tolstoy
You aren't wealthy until you have something money can't buy.
Garth Brooks
"We are not defined by who loves us, but by who we love."
from Adaptation (2002)
It hurts to love someone (or something) and not be loved in return, but what is the most painful is to love someone and never finding the courage to let the person know how you feel.
"You will find as you look back upon your life that the moments when you have truly lived are the moments when you have done things in the spirit of love."
Henry Drummond, 1851-1897, Scientist, Evangelist, Author
Those who can make you believe absurdities can make you commit atrocities. Voltaire
Entrepreneur Magazine lists 'find a need and fill it' as Rule #1 for business start-ups. Chuck Frey's 'Innovation Tools' says these six words lie at the root of any business success. It's the most important business advice you can give.
According to research conducted by Dun & Bradstreet, 90% of all small business failures can be traced to poor management resulting from lack of knowledge.
A staggering 85% of small businesses destined for failure bite the bullet or go bankrupt during their first five years. The remaining businesses that hang in there only break even: Only 4% of new businesses make a sizeable profit after 5 years.
"One can get anything if he is willing to help enough others get what they want." Zig Ziglar, salesman
99% of all employment in the U.S. today and nearly 50% of the Gross National Product is generated by small business. SBA
1. Treat each other with respect.
2. Be supportive of each other's ideas.
3. Focus on the possibilities, not the obstacles.
4. Be curious, be suprised, have your thinking provoked.
5. Take responsibility for your own safety.
6. Encourage others with support, not pressure.
7. Acknowledge the contributions of others and appreciate their greatness.
8. Try to suspend your own judgments, certainties, and assumptions.
9. Be receptive to feedback and willing to change your thoughts, opinions, and behaviors.
10. Have fun! Don't take yourself too seriously.
Here's an 11th tip for ideation sessions: Read the Rules.
Facilitation: A Door to Creative Leadership by Blair Miller, Jonathan Vehar and Roger Firestien.
In his final column for Monday Night at Morton's, Ben Stein questions our society's definition of "hero." After years of writing columns about the Hollywood glitterati, he realizes that the real heroes of our world are more likely to be found on the streets of Iraq than on the silver screen. He wraps up his final column with these wise words.

"I came to realize that life lived to help others is the only one that matters and that it is my duty, in return for the lavish life God has devolved upon me, to help others He has placed in my path. This is my highest and best use as a human. "

Ben Stein
Love and Fear
There are only two forces at work in the world--Love and Fear.
One opens, the other closes
One opens, the other grasps
One hopes, the other despairs
One grows, the other shrinks
Love and Fear
We live in both
But we can choose which one we call home.

Douglas D. Germann, Sr. Copyright 2004, Learning Works
If the rate of change inside your organization is less than the rate of change outside it, the end was in sight. Jack Welch, former General Electric chairman
A good story cannot be devised, it has to be distilled.
Raymond Chandler
Economic Influences and Future Trends
Did you know that women currently make up 80 percent of consumer spending? They currently purchase more than half the automobiles that are sold in this country. They consistently purchase more groceries, apparel and durable goods than men and they have become the primary ones to make healthcare decisions, in 75 percent of American households. Women also make up 41 percent of the individuals with a net worth of $500,000 or more and will own 50 percent of all of the small businesses nationwide by the year 2000!
Unless someone like you cares a whole awful lot,
Things aren't going to get better, they're not!
Dr. Seuss
Coaches are like Interpreters
The fact is, most successful coaches don't just coach. They teach, consult, train, write, speak, conduct group programs, develop products, license intellectual property, and much more, in addition to coaching. They use coaching as a springboard to running a business.
Dr. Seuss
Never give up your credibility by saying, 'This may be a dumb question, but...'
Elizabeth Tegues
We strive to do what we can with what we have to make this world a better place....just like "normal" people. If we use our spiritual eyes, we are all One.....let's treat everyone as the equals that we truly are!!
Only Love Prevails.
Richard Folts
An effective strategic neighborhood marketing battle plan must include tactics designed to increase sales by getting new customers, raising your average check, increasing your frequency of visits and increasing your party size.
Nearly one third of America moves EACH year
An idea can mobilize individuals into a crusade in search of an ideal. It can induce them to undo and redo what they have done wittingly or unwittingly, and to regain control over the whole of what they are a part and more importantly, of themselves.”
Russell L. Ackoff, Redesigning the Future
America is open for business and we the travel industry and we the American people continue to welcome international visitors with open arms. We are a nation of immigrants, which is why Americans are famous for their warmth and friendliness. Our welcome is still as strong as ever.
U.S Travel Industry, Theodore Koumelis - Tuesday, June 29, 2004
DestiCorp Chief Executive Officer, Ms. Anna Pollock, delivered the opening keynote address on the Conference theme, "Tourism is Everybody`s Business". "Tourism has finally come of age," she said. "Tourism can be the ultimate healing force on this planet. At its essence it enables the most powerful form of human communication - the interaction between host and guest; the communion and celebration of strangers."
Anna Pollock
"A man should never be ashamed to own he has been in the wrong, which is but saying, in other words, that he is wiser today than he was yesterday."
Alexander Pope, poet (1688-1744)
I can only assume that God wanted penicillin, and that was his reason for creating Alexander Fleming.
Sir Alexander Fleming
“Fiction reveals truth that reality obscures,”
Ralph Waldo Emerson
"What every man needs, regardless of his job or the kind of work he is doing, is a vision of what his place is and may be. He needs an objective and a purpose. He needs a feeling and a belief that he has some worthwhile thing to do. What this is no one can tell him. It must be his own creation."
Joseph M. Dodge
Ideas become products by merging technology with need.
Christopher W. Miller, Ph.D.
Move ideas to action
Art can be used in at least three ways to explore complex topics for creative problem solving.

1. Information technology and societal trends poster art effectively and quickly transfers a body of knowledge to an invention team to help them define their task and begin to catalyze ideas for solutions.

2. Rapid Image logos or symbols produced while a group is brainstorming visually reflect what is contained in a large quantity of concepts. Such symbols also help a group to mentally retain and sort hundreds of concepts.

3. Detailed concept art or storyboards record and explain the ideas selected as the best task solutions for action. Convincing artwork at the start of the implementation stage can make the ideas manifestly real and help to “sell” the action concepts to a larger audience.

Kevin Miller, Artist

Why do pictures facilitate information transfer? How can it be that even obscure symbols possess the power to inform us about technologies and other complex topics? Scientists, philosophers, and aestheticians will be chewing on these questions for some time to come, but for now we will look at two clarifying factors:

1. All sleeping humans involuntarily practice pictorial problem solving.
2. At least 25% of us receive and process information pictorially during waking hours as well.

“If at first the idea is not absurd, then there is no hope for it.”
Albert Einstein
“We are called upon to do something new, to confront a no-man’s land, to push into a forest where there are no well-worn paths and from which no one has returned to guide us…To live into the future means to leap into the unknown, and this requires a degree of courage for which there is no immediate precedent and which few people realize.”
Rollo May, The Courage to Create
"Know what you want, have a plan and make it happen!"
George Hedley, Hardhat Presentations, Costa Mesa
If you had to choose between flying over the area you would be hiking or training your body physically and mentally for the journey, which would you choose? Flying over the mountain does not even compare with the actual experience of hiking those same mountains. The 10,000 foot view does a great job of giving you the grand overview of the terrain, but it doesn’t prepare you for the rigor your body will experience. I believe this is also true in market research. Some research does a great job of giving you the grand overview, while other research asks you to get your hands dirty and get down in the trenches with your backpack on your back. In my experience, the physical experience is much more rewarding and beneficial to your learning about your consumer, their needs and how you can be involved in their world.
Cara Woodland,
"According to the 2000 U.S. Census, kids aged 18 years and younger make up 25.7% of the U.S. population. They spend billions of dollars a year on purchases and influence countless other decisions regarding the buying of products and services. Without a doubt kids are powerful consumers, but they are so much more.

Kids can create. Kids have a unique perspective in the way they see life and a willingness to free their inhibitions in the pursuit of creative endeavors. They dream, they explore and they question the world around them. They consider possibilities that grown-ups may be unable to see. They take creative chances that adults may feel too inhibited to allow themselves to experience. Kids can help uncover previously unseen solutions and help tackle more difficult tasks when they are provided the opportunity, the encouragement and a clear process to guide their efforts. "

Innovation Focus
“Imagination is more important than knowledge. For while knowledge defines all we currently know and understand, imagination points to all we might yet discover and create.
Albert Einstein
Artists, for example, serve as a bridge. (Leaders do as well.) They bridge the current with the past, the past with the future, the old with the new, the tested with the unexplored. Artists rebel. They refuse to conform. They seek a better way. Such attitudes lie at the heart of the quality movement, predicated on a faith in continuous improvement.”
Orchestrating Collaboration at Work: Using Music, Improv, Storytelling, and Other Arts to Improve Teamwork, by Arthur VanGundy, Ph.D. and Linda Naiman
“Six months in the lab will save at least an hour in the library”

“Money isn’t everything…..but it’s right up there with oxygen”
Rita Davenport, Entrepreneur
Companies that master innovation will inherit the future.
Robert B. Tucker
"If you chase two rabbits, both will escape."
Chinese Proverb
"The only disability in life is a bad attitude."
Scott Hamilton
"We must be willing to get rid of the life we've planned so as to have the life that is waiting for us."
Writer, Joseph Campbell
"Example is not the main thing in influencing others, it's the only thing."
Albert Schweitzer, French Philosopher-Physician
"Many a man would rather you heard his story than granted his request."
Philip Stanhope, Earl of Chesterfield
"What separates those who achieve from those who do not is in direct proportion to one's ability to ask for help."
Donald Keough, former President of Coca-Cola
"I know that most men, including those at ease with problems of the greatest complexity, can seldom accept even the simplest and most obvious truth if it be such as would oblige them to admit the falsity of conclusions which they have delighted in explaining to colleagues, which they have proudly taught to others, and which they have woven, threat by thread, into the fabric of their lives."
Leo Tolstoy
"Those who honestly mean to be true contradict themselves more rarely than those who try to be consistent."
Oliver Wendell Holmes Jr.
It takes nine months to have a baby, no matter how many people you put on the job.
American Saying
"When choosing between two evils, I always like to try the one I've never tried before."
Mae West, Actress
It doesn't work to leap a 20-foot chasm in two 10-foot jumps.
American Proverb
"Every exit is an entry somewhere else."
Tom Stoppard, Dramatist
"The way to get good ideas is to get lots of ideas and throw the bad ones away."
Linus Pauling, Chemist
"If you tell the truth, you don't have to remember anything."
Mark Twain
"He has too many lice to feel an itch."
Chinese Proverb
"An adventure is only an inconvenience rightly understood. An inconvenience is only an adventure wrongly understood."
C.K. Chesterton, Writer
"Habit is habit, and not to be flung out of the window by any man, but coaxed downstairs a step at a time."
Mark Twain, Writer
"He that will not apply new remedies must expect new evils."
Francis Bacon, Philosopher
"Faced with the choice between changing one's mind and proving that there is no need to do so, almost everybody gets busy on the proof."
John Kenneth Galbraith, Economist
"The change of clothes; changed, yes, but the same lice of my journeying."
Issa, Japanese Poet
"The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy."
Martin Luther King Jr.
"If you don't act as if your name were on the door, it never will be."
Patricia Fripp
"In the act of deciding what to eliminate, you place value on what's left behind."
Coco Chanel
"Your passion is waiting for your courage to catch up."
Marilyn Greist
"Getting ahead in a difficult profession requires avid faith in yourself. You must be able to sustain yourself against staggering blows. There is no code of conduct to help beginners. That is why some people with mediocre talent, but with great inner drive, go much further than people with vastly superior talent."
Sophia Loren
"Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree."
Martin Luther King Jr., quoting Martin Luther
"Be who you are and say what you feel, because those who mind don't matter and those who matter don't mind."
Dr. Seuss
"Never interrupt your enemy while he is making a mistake."
"Goals are dreams with deadlines."
Diana Scharf Hunt
"Why do they always teach us that it's easy and evil to do what we want and that we need discipline to restrin ourselves? It's the hardest thing in the world to do what we want, and it takes the greatest kind of courage."
Ayn Rand
"Never succumb to the temptation of bitterness."
Martin Luther King Jr.
"Rarely do we find men who willingly engage in hard, solid thinking. There is an almost universal quest for easy answers and half-baked solutions. Nothing pains some people more than having to think."
Martin Luther King Jr.
"The only failure one should fear is not hugging to the purpose they see as best."
George Eliot
"To be tested is good. The challenged life may be the best therapist."
Gail Sheehy
"Diplomacy is not the art of letting someone have your way."
Franklin Covey
"We have to encourage the future we want rather than trying to prevent the future we fear."
Bill Joy
"Never go to a doctor whose office plants have died."
Erma Bombeck
"Success is often achieved by those who don't know that failure is inevitable."
Coco Chanel
"I always wanted to be somebody, but I should have been more specific."
Lily Tomlin
"Values are like fingerprints. Nobody's are the same, but you leave 'em all over everything you do.
Elvis Presley
"A genius is a person who does his homework."
Thomas Edison
"No man is rich enough to buy back his past."
Oscar Wilde
"It's easy to make a buck. It's a lot tougher to make a difference."
Tom Brokaw
"A 'no' uttered from the deepest conviction is better than a 'yes' merely uttered to please, or what is worse, to avoid trouble.
Mahatma Gandhi
"Perfectionism is the voice of the oppressor, the enemy of the people. It will keep you cramped and insane your whole life."
Anne Lamott
"I am more afraid of an army of 100 sheep led by a lion than an army of 100 lions led by a sheep."
"If you think you're always in control, then you're not going fast enough."
Mario Andretti
"You can't depend on your eyes when your imagination is out of focus."
Mark Twain
"I made a deal with myself ten years ago . . . and got ripped off."
Homer Simpson
"He who hesitates is bossed."
Actor Rod Steiger
"Moderation. Small helpings. Sample a little bit of everything. These are the secrets of happiness and good health."
Julia Child
"You must have discipline to have fun."
Julia Child
"When you're going through hell - just keep on going!"
Winston Churchill
"When your work speaks for itself, don't interrupt."
Henry J. Kaiser
"Behold the turtle. He makes progress only when he sticks his neck out."
James Bryant Conant
"Fortune sides with he who dares."
Virgil 70-19 B.C.
"I'd rather attempt to do something great and fail than to attempt to do nothing and succeed."
Robert Schuller
"No wind favors him who has no destined port."
"Opportunity's favorite disguise is trouble."
Frank Tyger
"You can't build a reputation on what you are going to do."
Henry Ford
"We forfeit three-fourths of ourselves to be like other people."
Arthur Schopenhauer
"You must have long term goals to keep you from being frustrated by short term failures."
Charles C. Noble
"A smooth sea never made a skilled mariner."
English Proverb
"Adversity has the effect of eliciting talents which in prosperous circumstances would have lain dormant."
"When we are not sure, we are alive."
Graham Greene
"Genius is an infinite capacity for taking pains."
Janice Elice Hopkins
"You will recognize your own path when you come upon it, because you will suddenly have all the energy and imagination you will ever need."
Jerry Gillies
"Do not use a hatchet to remove a fly from your friend's forehead."
Chinese Proverb
"No victor believes in chance."
Friedrich Nietzsche
"Our most important rights are those which contradict our emotions."
Paul Valery
"Each of us makes his own weather, determines the color of the skies in the emotional universe which he inhabits."
Fulton J. Sheen, The Way to Happiness
"People are always ready to admit a man's ability after he gets there."
Bob Edwards
"The moment a person forms a theory, his imagination sees, in every object, only the traits which prove that theory."
Thomas Jefferson