Video is ubiquitous -- learn from the politicians of 2007!
Take a hint from the politicians -- who excell at getting the word out.
According to Peter Dao, Sen. Hillary Rodham Clinton's campaign Internet strategist, social and viral media will be vital to her campaign, due to its sudden "ubiquity."
Next year's presidential race is already being dubbed the first "YouTube Election." Online video clips, email and online live chats are a cost effective way to be there without being there.
Length of these informative clips is generally about 2.5 minutes...just enough time to outline a theme and give a few supporting nuggets. And if you have a videographer to follow you around...plus a little "B-roll" -- those great cover shots of locations, examples, etc. that cover twitches, eye rolling and nervous ticks...you're ready to tell your story online.
Static graphics are ... well, static. Video is in. We critters of perception feel that if we see a person, we know that person. And seeing the mannerisms, moves and smiles help us gauge, judge and remember the person almost as though we are in the same room. Almost. The handshake is still important!
How do you apply this political communications lesson to your business or organization? What's inexpensive for politicians can also be an inexpensive outreach for you. With today's proliferation of video cameras and desktop editing software, you're sure to find volunteers, employees or local professionals who can help you create those informal (but well planned) 2 minute clips. And you can then broadcast them via the online services such as YouTube, Revver, Google or Yahoo...or the coming hoards of similar consumer contributed sites.
One of the secrets to this viral marketing strategy is that you can simply put an HTML link on your site, or in your email...and let the host service handle the streaming.
All technology needs to be mastered...and then tamed.
Master the technical aspects: Steady visuals. Great sound. Copyright respect and protection. Quality editing. And quality broadcast platform selection.
Then tame your enthusiasm with well planned messages. Tell a short story instead of relaying volumes of data. Use B-roll to illustrate points rather than talking "about" the topic. Keep it short. Keep it brief. Did I say that already? Keep it short!
And have fun -- fun is contagious. Fun is not poking fun at people. Fun is not gross humor. Fun is good cheer, an attitude that infuses your clip with inspiration and joy. Fun makes your clip interesting!
I love video artistry...and hope that you will enjoy exploring the dimensions of this new communication form that is now available to help us reach out and share the joy!