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Car Buyers Want More Than Beauty!

Who would think, after watching all of the high-glamor television and Internet ads for new cars that safety matters more than paint color!

Maybe the sustainability message is getting through -- quality matters!

A 2008 survey also revealed that car buyers consider safety and quality as the most important consideration, followed by value, performance, environmental friendliness, design, and technical innovation.

Here are the Top 10:

1 Toyota

2 Honda

3 Ford

4 Chevrolet

5 GMC

6 Lexus

7 Volvo

8 Mercedes-Benz

9 BMW

10 Cadillac

Source: Consumer Reports' 2008 Car Brand Perception Survey