Design communications for publishing
Young Adult | Generation Y marketing
Sunshine By Design Books & Cupa Sunshine

"The act of putting pen to paper encourages pause for thought, this in turn makes us think more deeply about life, which helps us regain our equilibrium." - Norbet Platt

"A writer is someone who can make a riddle out of an answer." - Karl Krauss

Home Sunshine By Design CUP'A SUNSHINE   Books SUNSHINE BY DESIGN Books Solutions For Green | Sunshine By Design Misc | Sunshine By Design
HOME > Sustainable Business

Car Buyers Want More Than Beauty!

Who would think, after watching all of the high-glamor television and Internet ads for new cars that safety matters more than paint color!

Maybe the sustainability message is getting through -- quality matters!

A 2008 survey also revealed that car buyers consider safety and quality as the most important consideration, followed by value, performance, environmental friendliness, design, and technical innovation.

Here are the Top 10:

1 Toyota

2 Honda

3 Ford

4 Chevrolet


6 Lexus

7 Volvo

8 Mercedes-Benz


10 Cadillac

Source: Consumer Reports' 2008 Car Brand Perception Survey