Marketing Tactics for Creative Professionals
Marketing is always a challenge for creative professionals -- whether you're an artist, writer, sculptor or marketing designer. Why? Because marketing is an ongoing sales and back-office effort that distracts you from your creative production. It takes a shift in your very way of thinking, as well as different tools, methods, and measurements of progress.
This slide show is one of the better outlines of marketing for creatives that I've found. It shows both the marketing strategy and examples of practical tactics. Take a look, then create your own "back of the envelop" marketing plan to reach your goals of professional reputation, revenue, and long term career progress. All those goals can complement one another!