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"The act of putting pen to paper encourages pause for thought, this in turn makes us think more deeply about life, which helps us regain our equilibrium." - Norbet Platt

"A writer is someone who can make a riddle out of an answer." - Karl Krauss

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Making the Case for Blogging and Content as a Marketing Function

I love content, that's no secret.  I publish a number of blogs and websites to bring valuable news and content to my readers.  Content marketing is especially helpful in environmental education and to explain how a product or service provides a practical solution to a specific problem.

This slideshow by Junta42 provides a few tips on content marketing you might find valuable.  I find their recommendations are in line with my own experience in content marketing.


Content isn't exactly "king" as some would have you think. In America we believe in more of a "president" model...and our leader is more centered on..."solutions". But content is what will help you deliver information about your solutions to your prospects, clients and the public.