"The act of putting pen to paper encourages pause for thought, this in turn makes us think more deeply about life, which helps us regain our equilibrium."
- Norbet Platt
"A writer is someone who can make a riddle out of an answer."
- Karl Krauss
Google now has a significant enough group of viewers and the tracking capabilities to measure viewing habits. Here's how Google measures TV ad viewership.
TV networks are in trouble because they have not counted on "counters", the people who are measuring key metrics and results. That's where the Internet shines...measurement capabilility. And of course, choice. :-)
Networks deliver audiences differently...
What's important to advertisers is to meet their viewers face to face, intimately, and get acquainted with needs, wants, desires and ... action.
DVR Changes TV Viewing
Reach and frequency matters to advertisers, and Google's new "Google TV Ads" will help educate advertisers in what's possible to target a message and meet goals of providing solutions for specific people.
