Design communications for publishing
Young Adult | Generation Y marketing
Sunshine By Design Books & Cupa Sunshine

"The act of putting pen to paper encourages pause for thought, this in turn makes us think more deeply about life, which helps us regain our equilibrium." - Norbet Platt

"A writer is someone who can make a riddle out of an answer." - Karl Krauss

Home Sunshine By Design CUP'A SUNSHINE   Books SUNSHINE BY DESIGN Books Solutions For Green | Sunshine By Design Misc | Sunshine By Design
HOME > Sustainable Business

Google Makes Deal with TiVo for DVR Data

Refine Reach and Frequency with Google's Metrics Tools

According to Media Daily News, Google has cut a deal with TiVo giving media buyers access digital set-top data generated by subscribers of the digital video recorder service. The deal is the latest push by Google to gain traction among mainstream marketers and agencies for its TV advertising platform, which has attracted a lot of attention, and a fair amount of testing on Madison Avenue, but has failed to gain any critical mass due to its limited access to quality TV advertising inventory.

To date, (November '09) Google TV Ads has deals to sell local advertising avails on EchoStar's DISH Network satellite TV service, and national TV ads on a handful of mostly low-rated or emerging cable TV networks.

The TiVo deal is the latest effort by Google to leverage enhanced data to make the Google TV Ads platform more attractive to advertisers, and consequently, more appealing to bigger TV networks to begin using to sell their advertising time.